Jeffrey Abeles

Owner

What is you essential business philosophy?
To educate customers and set new standards within the jewelry industry by providing the highest quality goods and services available.

What is your best way to keep an competitive edge?
Understand customer needs & maintain awareness of business trends within the industry. I regularly study industry journals, attend lectures and jewelry shows so that I can bring the best and most current designs to my store. Our highly experienced staff includes a GIA Graduate Gemologist, an on site jeweler, a certified fine watch repairman, a custom jewelry designer, and veteran sales associates who provide our customers with an exceptional retail encounter. To accommodate our continuing growth our recent renovation doubled the square footage of our showroom to bring even more of the wonderful designer lines we feature.

What do you like best about your job?
Over the years I have been privileged to see some of the finest gemstones ever mined: a very rare Kashmir Sapphire, Columbian Emeralds and fancy intense yellow diamonds, to name a few. I also enjoy attending trade shows and meeting with other high-end retailers from other market areas to discuss all aspects of the business.

Like least about your job?
The fact that this high-end business is very often determined by the volatile nature of the economy.

What would be your most important lesson learned?
Success is 90% attitude. With the proper attitude even apparent failures can be turned around. A positive attitude is an invaluable asset.