Links of London

Links of London offers an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets for you to choose from. Links also offers a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift. Everything is designed or chosen by Annoushka Ducas, the company founder and creative director, who has received several awards in recognition of stylish innovation in jewellery and product design.

Links of London was founded in 1990 by Annoushka Ducas and her husband, John Ayton. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. Annoushka’s mother commissioned her to design and manufacture a pair of sterling silver cufflinks, as a gift for her loyal restaurant clients.

So what's so different about Links of London?
Links of London always have something exciting and new to offer. They believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.